Broadband has become a fundamental part of a
Reseller’s portfolio

Rob Sims, Managing Director of Tempest said:

"Broadband has become a fundamental part of a Reseller's portfolio and can no longer be viewed as an add-on product which they offer to customers already buying from them.

The position of broadband has switched from being a subsidiary product to become a strategic part in building future customer relationships.

Any reseller that is serious about providing products for the future, whether these be VOIP, hosted applications or other varients, has to understand that the product is only as good as the Access circuit used by the customer.

For example, If a reseller sells a customer a residential broadband package for business use, simply because it is cheaper, the customer should understand that they will not get the same speed and connectivity as they would from a dedicated business option.

It is like buying a Ferrari and then complaining that it only goes at 5mph in rush hour traffic.

The onus is therefore on the Reseller to ensure that not only do they offer broadband, they offer broadband to suit all customer needs, arounf the UK.

Distributors such as Tempest, the channel's total solutions provider, have the resources to inform, educate and lead Resellers in their search for maximised broadband opportunities.

More and more broadband and hosted application products are appearing on a daily basis and Resellers need to be ready with the right answers and solutions before they hit the consumer market.

If, as a Reseller, you have not yet taken broadband services seriously, you need to find a partner who does today."